Doors Open UNLOCKED: “Becoming a Booking Agent” | Q&A
This session happened a little while ago and we never got around to posting it. Better late than never.
Doors Open invited Ned and Alma to host a live online session as part of their UNLOCKED series. Doors Open is a not-for-profit platform set up to demystify the music industry, helping more people understand what different roles actually look like. The session was open to anyone, free to attend, and drew a large crowd.
Over 90 minutes, Ned and Alma worked through questions submitted in advance by attendees. A few things worth noting from the conversation.
On getting started, Ned talked about promoting events as one of the most direct ways to understand how the live ecosystem works. Alma talked about approaching artists directly after performances and the importance of persistence.
On income, they were honest that commission-based work at the beginning is slow, and that most people do it alongside something else for a while. On long-term success, Ned talked about how his own sense of what success means has shifted, and Alma talked about managing your roster against your actual capacity.
The full 90-minute session. Questions were submitted in advance by attendees. Free to watch.
